What we do

We help our clients share their message with the country, the continent, and the world – driving public discourse through traditional, powerful, and avant-garde media platforms that truly deliver influence and impact.

PR and Communications Strategy

We do PR. And we do it with passion.

Driven by MSL’s in-house insight software and tools, our PR & Communications strategies ensure that we seek out the places of influence that create the largest share of impact for our clients.

This strategic process also includes interactive messaging sessions; in partnership with our valued clients, media and influencers, collateral development, as well as fluid PR activity calendars – all ensuring that MSL delivers impactful public relations services and measurable 360° PR campaign strategies.

Reputation Management

Although nobody expects a crisis, it’s how you handle one that truly reflects what kind of brand you are.

At MSL, we believe every crisis presents an opportunity to demonstrate to the country, and to the world, who you are, where you are going, and what you believe in.

Through expert strategic processes – powered by MSL’s BrandProtect platform – and a long history of crisis management, MSL is perfectly positioned to lead any brand through any crisis. Through traditional and contemporary PR-led strategies, MSL can provide ongoing, on-demand and 24/7 support to help you prepare for the unexpected.

Reputation Management

Although nobody expects a crisis, it’s how you handle one that truly reflects what kind of brand you are.

At MSL, we believe every crisis presents an opportunity to demonstrate to the country, and to the world, who you are, where you are going, and what you believe in.

Through expert strategic processes – powered by MSL’s BrandProtect platform – and a long history of crisis management, MSL is perfectly positioned to lead any brand through any crisis. Through traditional and contemporary PR-led strategies, MSL can provide ongoing, on-demand and 24/7 support to help you prepare for the unexpected.

Influencer Marketing

Powered by South Africa’s first-of-its-kind, social media data-driven influencer marketing platform, MSL fluency, we have the ability to discover, activate, report (in real-time) and amplify impactful influencer marketing campaigns – with unique client access. This is supported by our continuously evolving AI-backed database housing nano to macro individuals.

Additional features include automated vetting, fraud detection and the ability to forecast the success of influencer campaigns and strategy – all via one digitised platform.

Editorial & Thought Leadership Content

In today’s narrative-driven communication’s environment, it is not only about the content of your character, but the character of your content.

Traditional press releases simply don’t cut it in a media environment where your story needs to cut through the clutter of a million other voices and platforms.

MSL’s PR services include a variety of impactful content marketing techniques. This includes a bespoke software platform – MSL ePR, created in partnership with Southern African media and influencers – that delivers branded multimedia editorial packages, including elements such as digital media releases, podcasts, infographics and video. All of these elements are created in-house and are also shareable across multiple social media platforms.

In addition, our unique MSL NewsDesk and MSL NewsWhip services provide the latest editorial data – from trending content topics to most-read journalists – ensuring we stay ahead of the editorial agenda for our corporate and consumer clients.

Editorial & Thought Leadership Content

In today’s narrative-driven communication’s environment, it is not only about the content of your character, but the character of your content.

Traditional press releases simply don’t cut it in a media environment where your story needs to cut through the clutter of a million other voices and platforms.

MSL’s PR services include a variety of impactful content marketing techniques. This includes a bespoke software platform – MSL ePR, created in partnership with Southern African media and influencers – that delivers branded multimedia editorial packages, including elements such as digital media releases, podcasts, infographics and video. All of these elements are created in-house and are also shareable across multiple social media platforms.

In addition, our unique MSL NewsDesk and MSL NewsWhip services provide the latest editorial data – from trending content topics to most-read journalists – ensuring we stay ahead of the editorial agenda for our corporate and consumer clients.

Some of our clients

A word from some of our clients

“Enthusiastic, efficient and effective. We are satisfied with the results of the Mythai interactive cooking campaigns and the lux fam trip that involved some of South Africa’s top influencers. It’s been captivating working with an experienced team who understands our target audience and needs. Together, we have grown mass engagement and developed the Amazing Thailand brand to be even more Amazing!”

Sakuntala Rattanasriampaipong

Marketing Executive, Tourism Authority of Thailand

 

“We have entrusted the PR component of our marketing efforts to the team at MSL, which, for the past 6 years, has done an exceptional job of managing the way that Mazars is perceived in the media. They are adept at planning ahead for key events that we can leverage as a firm, but also proactive in their approach, which has opened up opportunities for us to talk about important issues that concern businesses across the board.

Through partnership with them we have built relationships with key media and journalists that we return to again and again. We have high hopes for our partnership with MSL and look forward to working with them into the future.”

Natalie Toner

National Marketing Manager, Mazars South Africa

Jungle is a well-known and well-loved South African brand. At over 100 years old, most South Africans will have a Jungle story. As a team we look to partner with agencies who share our vision, our passion and our value for excellence in everything we do. MSL has consistently demonstrated a keen understanding of Jungle and Jungle brand fans.

We’ve especially enjoyed MSL’s proactive approach in bringing opportunities to life.  With the MSL team’s contribution, our beloved South African brand has moved from strength to strength and we look forward to seeing what lies ahead.”

Michael Eichstadt

Assistant Brand Manager, Jungle

“Having worked with MSL in various capacities, I value them greatly as a world-class agency partner for Justine and Avon South Africa. Their professionalism and ability to integrate with other agencies makes them a dream to work with. I can trust them to support our business and come up with fun, relevant ideas that not only grow our share of voice but also care for our influencer activity and online presence.”

Amy Phillips

Brand Manager Omnichannel, Avon South Africa

“MSL been an incredible asset to our company, providing us with excellent service and value. Thanks to their expertise in the industry, we’ve been able to expand our reach and further awareness on our products and services. Their team has gone above and beyond to guide us in positioning ourselves in the market and their dedication to our success is truly impressive. Thank you MSL, for all that you do.”

Charnel Collins

CEO, National Debt Advisers

A word from some of our clients

“Enthusiastic, efficient and effective. We are satisfied with the results of the Mythai interactive cooking campaigns and the lux fam trip that involved some of South Africa’s top influencers. It’s been captivating working with an experienced team who understands our target audience and needs. Together, we have grown mass engagement and developed the Amazing Thailand brand to be even more Amazing!”

Sakuntala Rattanasriampaipong

Marketing Executive, Tourism Authority of Thailand

 

“We have entrusted the PR component of our marketing efforts to the team at MSL, which, for the past 6 years, has done an exceptional job of managing the way that Mazars is perceived in the media. They are adept at planning ahead for key events that we can leverage as a firm, but also proactive in their approach, which has opened up opportunities for us to talk about important issues that concern businesses across the board.”

Natalie Toner

National Marketing Manager, Mazars South Africa

“As a team we look to partner with agencies who share our vision, our passion and our value for excellence in everything we do. We’ve especially enjoyed MSL’s proactive approach in bringing opportunities to life.  With the MSL team’s contribution, our beloved South African brand has moved from strength to strength.”

Michael Eichstadt

Assistant Brand Manager, Jungle

“MSL’s professionalism and ability to integrate with other agencies makes them a dream to work with. I can trust them to support our business and come up with fun, relevant ideas that not only grow our share of voice but also care for our influencer activity and online presence.”

Amy Phillips

Brand Manager Omnichannel, Avon South Africa

“The team at MSL are experts at what they do, and we trust them to assist us in executing a public relations strategy that raises awareness around our services and solutions; and ultimately helps us become an industry thought leader. Thank you MSL, may our growth continue and let’s keep changing the world!”

Sebastien Alexanderson

CEO, National Debt Advisers