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DJ Zinhle

DJ Zinhle partners with Olay South Africa to launch a first in skincare technology

South Africa, Johannesburg, 19 September 2019 – Olay has launched its latest innovation in skincare, at a star-studded event attended by the likes of DJ Zinhle, Ms Cosmo, as well as some of South Africa’s most loved beauty influencers and media.

The event revealed Olay’s latest product innovation and a first for South Africa – Olay Whips; a breakthrough facial moisturiser that transforms from a cream to a liquid for flash absorption and a breathable feel.

One of the highlights of the evening was a Science Station, where guests could learn more, from Skin Care Experts, about the Active Rush Technology™ that sets Whips apart. “It’s this formulation that enables Whips to hold and release up to 1 000 times its weight in hydration and active ingredients,” explains Somatologist, Ayesha Rajah. “This new technology has effectively re-written the rules on the formulation of a facial moisturiser. Previously, there were two ways of adapting skin creams – adding either more oils or more water to change the feel and finish of the cream. Olay Whips’ Active Rush Technology™ has engineered a brand new third way, creating a unique 3D structure in the jar and on the skin – enabling a smooth, matte and light as air finish,” adds Skin Expert Gugulethu Hadebe. DJ Zinhle, who tried out the moisturiser for herself said she loved the hydrating and mattifying qualities of the product and encouraged her followers to give it a try themselves.

Olay South Africa, Brand Manager Sbonelo Mncube notes that the brand has spent ten years developing a light-as-air moisturiser, “Our original Beauty Fluid was developed and by Graham Wulff (a South African chemist) back in 1952. It was initially created for his wife, so it’s no surprise that we have developed a moisturiser that addresses the concerns of South African women. Our newly-launched moisturiser was developed specifically for all women who want to be able to enjoy the benefits of a lightweight moisturiser that will also deliver on hydrating the skin. There shouldn’t be a trade-off between both benefits.”

The big reveal took place at The Venue Green Park located in Sandton, especially chosen because of its up in the air rooftop location – with breath-taking views of the city– enhanced the feeling that guests had become airborne; a nod to Whip’s unique formulation. The atmosphere was further boosted by activities playing on Whip’s Light-as-air nature, including “cloud” swings. Eats were equally airy, with guests snacking on chocolate mousse and meringues, washed down with bubbles. The evening concluded with entertainment from DJ and Hip Hop producer Ms Cosmo.

Olay Whips is available in South Africa as Olay Whip Total Effects Moisturiser, offering ultimate nourishment, and Olay Whip Regenerist, which diminishes fine lines and wrinkles.

– ENDS-

FOR FUTHER INFORMATION, PLEASE CONTACT
Annabel.Sandamela Annabel.sandamela@mslgroup.com +27872550802/078 558 6334
Syreeta Van Rooyen Syreeta.vanrooyen@mslgroup.com +27872550865

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About Olay South Africa

ABOUT OLAY Olay is a worldwide leader in skin care and has been trusted by women for over 60 years. Olay continues to hold to the philosophy it was founded on: to maintain a deep understanding of women’s changing needs and to combine products that fit their needs with the latest advances in skin care technology. The end result—superior product performance women have come to expect from Olay. It brings healthy, beautiful skin to more than 80 million women on five continents. For more information visit www.olay.co.uk.

Contact Person: Olay South Africa - annabel.sandamela@mslgroup.com

           

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