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Influence. Impact.

23 August 2019

MSL’s tagline and the South African influencer landscape, unpacked Influencer Marketing has been threaded through our DNA for years In 2017, however, MSL global put...

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Blog

Purpose driven marketing

16 August 2019

Unpacking the new buzz word and what it means for marketers The world of advertising and communications is a crowded place, with a plethora of brands – many selling...

Blog

The Decay of comms: The negative effects of micromanaging your team and how to mend it

15 July 2019

Micromanagement It’s a curse word in the working world (and rightly so) We don’t like to hear it mentioned, definitely don’t like to experience it, and yet it...

Blog

NOT another AVE discussion

30 May 2019

6 measurement criteria that should reflect in today’s PR reports Quantity will never make-up for quality, and if you are still measuring your return on investment...

influence marketing disclosure

Blog

This is not an #ad: Exploring the latest guidelines around disclosure in influence marketing

23 May 2019

This is not an #ad: Exploring the latest guidelines around disclosure in influence marketing What does the latest update to the social media advertising code mean for brand...

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News

Obama Foundation Leaders: Africa Convening Concludes with Town Hall with President Obama

19 July 2018

President Obama greets students at Far North Secondary School during a service project to commemorate Mandela Day with Obama Foundation Leaders in Johannesburg JOHANNESBURG,...

News

Why SA companies need to step up to the #METOO plate

20 June 2018

The #MeToo movement has succeeded in heightening global awareness of the destructive nature of sexual harassment in the modern workplace One could however argue that it is now...

News

Employees still the weakest link in the cyber security chain

18 June 2018

According to the recently released Symantec Internet Security Threat Report, there has been a sharp increase in the cybercrime practice known as spear-phishing in 2017, which are...

News

Adventurer david grier passses the halfway mark in his attempt to becoming the first person to run the great wall of china in both directions

17 May 2018

Extreme explorer, Cipla Foundation trustee and ambassador, David Grier and fellow extreme athlete, Andrew Stuart have passed the half-way mark of their gruelling 70-day, 4200...

News

South Africans Urged To Have Their Blood Pressure Tested Regularly

17 May 2018

Globally, it is estimated that approximately 75 million people die annually from complications due to high blood pressure (also known as hypertension) The Heart and Stroke...