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Blog

Purpose driven marketing

16 August 2019

Unpacking the new buzz word and what it means for marketers The world of advertising and communications is a crowded place, with a plethora of brands – many selling...

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Blog

The Decay of comms: The negative effects of micromanaging your team and how to mend it

15 July 2019

Micromanagement It’s a curse word in the working world (and rightly so) We don’t like to hear it mentioned, definitely don’t like to experience it, and yet it...

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Blog

NOT another AVE discussion

30 May 2019

6 measurement criteria that should reflect in today’s PR reports Quantity will never make-up for quality, and if you are still measuring your return on investment...

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Blog

This is not an #ad: Exploring the latest guidelines around disclosure in influence marketing

23 May 2019

This is not an #ad: Exploring the latest guidelines around disclosure in influence marketing What does the latest update to the social media advertising code mean for brand...

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Blog

Finding the Signal in the Noise: Responsive & Responsible Leadership

01 February 2017

By Peter Steere, Chairman, EMEA, MSLGROUP The best outcome a leader can hope for is to be able to create the space and environment for his or her co-workers to be...

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​Responsive & Responsible Leadership In Action

31 January 2017

By Guillaume Herbette, Global CEO, MSLGROUPIn his recent op-ed, Nigel Salter, CEO of Salterbaxter MSLGROUP, placed the onus on business to mend the gap it has with society...

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Blog

Arthur Sadoun to succeed Maurice Lévy as Chairman & CEO of Publicis Groupe

26 January 2017

The Publicis Groupe Supervisory Board (Conseil de Surveillance) has chosen Arthur Sadoun to succeed Maurice Lévy as Chairman & CEO of Publicis Groupe Beginning June 1,...