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Purpose driven marketing
16 August 2019
Unpacking the new buzz word and what it means for marketers The world of advertising and communications is a crowded place, with a plethora of brands – many selling...
The Decay of comms: The negative effects of micromanaging your team and how to mend it
15 July 2019
Micromanagement It’s a curse word in the working world (and rightly so) We don’t like to hear it mentioned, definitely don’t like to experience it, and yet it...
NOT another AVE discussion
30 May 2019
6 measurement criteria that should reflect in today’s PR reports Quantity will never make-up for quality, and if you are still measuring your return on investment...
This is not an #ad: Exploring the latest guidelines around disclosure in influence marketing
23 May 2019
This is not an #ad: Exploring the latest guidelines around disclosure in influence marketing What does the latest update to the social media advertising code mean for brand...
Finding the Signal in the Noise: Responsive & Responsible Leadership
01 February 2017
By Peter Steere, Chairman, EMEA, MSLGROUP The best outcome a leader can hope for is to be able to create the space and environment for his or her co-workers to be...
Responsive & Responsible Leadership In Action
31 January 2017
By Guillaume Herbette, Global CEO, MSLGROUPIn his recent op-ed, Nigel Salter, CEO of Salterbaxter MSLGROUP, placed the onus on business to mend the gap it has with society...
Arthur Sadoun to succeed Maurice Lévy as Chairman & CEO of Publicis Groupe
26 January 2017
The Publicis Groupe Supervisory Board (Conseil de Surveillance) has chosen Arthur Sadoun to succeed Maurice Lévy as Chairman & CEO of Publicis Groupe Beginning June 1,...