Gavin Etheridge

With +18 years’ experience in strategic Public Relations & Communications, Gavin oversees the Cape Town region of MSL South Africa.

His specialisation is creating and activating impactful PR-led campaign strategies in both the consumer and corporate arenas. In his 10 years with MSL, these campaigns include, among others, Old Mutual, Samsung, Shell, Turkish Airlines, Radisson,, Schroders, 10X and Cipla.

In the South African market, Gavin has been behind the launch of brands such as Bank Zero (an app-driven bank founded by Michael Jordaan), Dunkin’ Donuts, Tommy Hilfiger, Mahindra, NMRQL (South Africa’s first machine-learning Unit Trust) and Cobra Beer.

Winner of multiple PRISA PRISM and international PR awards for his creative work on DHL Express, Business / Partners, Entrepreneur of the Year, Blue Ink Investments, Turkish Airlines, Dunkin’ Donuts and MWEB, among others.


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