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Our integrated approach

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Build brand awareness for PPS

Build brand awareness for PPS’s specialised graduate professional-focused financial services offering and its mutual business model. The Challenge Build brand awareness for PPS’s specialised graduate professional-focused financial services offering and its mutual business model. Increase membership with a focus on younger members Position PPS’ professionals as thought leaders in South Africa’s graduate professional insurance and […]

Samsung Blogger Challenge

The Samsung Blogger Challenge harnesses the collective power of groups of bloggers participating in Samsung-specific challenges with the support of their communities. The aim was to create a great platform to promote and drive the visibility and highlight Samsung products from an unbiased source. The Challenge Engage multiple bloggers and their communities Original content creation […]

Sanlam Business Partners Entrepreneur of The Year Awards

The integrated campaign, titled Sanlam / Business Partners Entrepreneur of the Year competition (EOY), was a massive success yielding significant brand awareness and direct business results for entrepreneurs and sponsors alike. The Challenge Position EOY as the premier entrepreneurial competition in SA via traditional, digital and direct channels Increase brand association to the competition for […]

Bank Zero

MSL was tasked with carrying out a teaser campaign for a new & unique mobile banking model – the brainchild of Michael Jordaan - prior to it being launched in South Africa. Through strategic PR tactics including an announcement release .....