MSL was tasked with carrying out a teaser campaign for a new & unique mobile banking model – the brainchild of Michael Jordaan – prior to it being launched in South Africa. Through strategic PR tactics including an announcement release, key media relationships & influencer and key financial analyst communications.
On message editorial coverage achieved in 168 coverage clippings. 63% of coverage achieved in Tier 1 media
26 media interviews arranged over a four week period. 96% of interviews were for Tier 1 media
International media editorial achieved including Bloomberg, Reuters and BBC World News
+R7 million in AVE (1:1) achieved over short campaign period
ROI of 199:1 for campaign period (based on AVE of 1:1)