The Samsung Blogger Challenge harnesses the collective power of groups of bloggers participating in Samsung-specific challenges with the support of their communities.
The aim was to create a great platform to promote and drive the visibility and highlight Samsung products from an unbiased source.
Engage multiple bloggers and their communities
Original content creation
Maximise impact of blogger campaigns
Increased online coverage for Samsung
Profile and support aspiring bloggers
Promote Samsung products in a genuine unbiased way
The challenge empowered bloggers and online influencers the opportunity to use Samsung products and openly discuss and demonstrate the features and uses of each product as influential individuals to their communities asking them for their input and opinion.
This resulted in a highly viral and transparent promotion of the activation being driven by the bloggers and their communities that had entered to participate in the challenge.