With the country seemingly up for sale and corruption becoming a national sport, it was understandable that many South Africans feel powerless and frustrated. But with all the current challenges, the nation must not forget that they have overcome worse. South Africans have always found a way to fix the things they care about. MSL worked towards summing this up by reinforcing the following We Fix Our Sh*t messaging throughout proactive PR activities:
- Tapping into the Spirit of the Rainbow Nation by showing kindness and compassion in truly South African.
- Keeping it local and keeping South Africans together. Part of getting it together, is building the country and creating opportunities.
- Finally saying goodbye to the spellcheck that tells South Africans their names are a mistake.
- The importance of supporting local industries and taking the right South African products to the world.
This included: Editorial Leadership profiling, Community radio station meal voucher giveaways, sponsored content, and the #rightmyname event.
3 stations were engaged which garnered coverage to the value of R282 850.42.
Media attendance at event: 17, including The Star, POWER FM, eNCA and RSG.
PR Value of coverage from the event: R3 173 052.46.
Total PR Value generated for Phase 1: R6 290 552.86